10 Interesting Facts About Corona Beer

Corona is a light, refreshing pale lager that originated in Mexico. First brewed by the Cervecería Modelo in 1925, it is now one of the top-selling beers worldwide. Known for its iconic clear bottle and often served with a lime wedge, Corona has become synonymous with beach culture and casual drinking.

Corona is owned by AB InBev, one of the largest beverage companies in the world. In 2023, AB InBev’s total revenue exceeded $57 billion, with Corona contributing significantly to the company’s beer portfolio. In the US market, Constellation Brands distributes the beer. Corona ranks among the top-selling beers globally, regularly competing with brands like Budweiser and Heineken in terms of volume and popularity.

Place Among Beer Makers

Corona holds a prominent place in the beer industry, particularly as one of the best-selling and most recognizable Mexican beers worldwide. It consistently ranks among the top five beer brands globally, and its popularity, especially in warm climates and beach resorts, sets it apart from other beers. It competes closely with Heineken, Bud Light, and Modelo in the international market. Its unique marketing and cultural association with relaxation and beach lifestyle make it one of the most beloved brands in its category.

Interesting Facts About Corona Beer:

  1. Mexican Origin: Although Corona has become a global brand, it is proudly Mexican, brewed originally in Mexico City by the Grupo Modelo brewery. Over time, it has developed a reputation as one of the most famous beers produced in Mexico.
  2. Top-Selling Mexican Beer Worldwide: Corona is the best-selling Mexican beer globally and the number-one imported beer in the United States. It is available in over 180 countries, making it a powerhouse in the international beer market.
  3. Clear Bottle: Most beers come in brown or green bottles to protect them from light, which can negatively affect the beer’s flavor. However, Corona is packaged in a clear bottle, making it visually appealing but more vulnerable to light damage. This clear bottle is a marketing choice to give it a distinctive look, despite the potential risks to the taste.
  4. Lime Tradition: One of the most iconic ways to serve Corona is with a lime wedge. This practice began in the 1980s and was initially used to keep flies away and improve the beer’s flavor. Over time, the lime wedge became a signature part of the Corona experience.
  5. Global Partnership with AB InBev: In 2013, AB InBev, the largest brewer in the world, acquired Grupo Modelo, making Corona part of the massive AB InBev portfolio. This acquisition expanded Corona’s global reach and allowed it to tap into more markets, particularly in Europe and Asia.
  6. Popular in China: Corona is one of the top imported beers in China, a country that has seen significant growth in its beer market over the past two decades. The light, easy-to-drink nature of Corona has made it a favorite among Chinese consumers.
  7. 2020 Coronavirus Name Controversy: At the height of the COVID-19 pandemic in 2020, many mistakenly associated the virus with Corona beer due to the name similarity. While this had no basis in reality, misinformation spread online, leading to a brief dip in sales as some consumers feared a connection. The brand responded with humor, using the confusion to boost their marketing.
  8. Beer Recall Incident (2018): In 2018, Constellation Brands, the US distributor for Corona, had to recall several batches of the beer due to the possibility that glass particles had entered the bottles during production. This posed a potential safety risk for consumers and resulted in a public relations challenge for the company.
  9. Legal Battle Over “Corona Sunrise”: In 2021, a social media trend of mixing Corona beer with orange juice and tequila, known as a “Corona Sunrise,” sparked controversy. Some health organizations expressed concerns over the high alcohol content in the drink combination. While this was largely a user-driven trend, the beer brand found itself associated with the viral cocktail, leading to a PR dilemma.
  10. Anti-Alcohol Advocacy in Mexico: In recent years, Corona has faced backlash in Mexico from anti-alcohol advocates. In some rural areas, the consumption of alcohol has been linked to social problems, prompting calls for stricter regulations on alcohol sales and advertising, especially in regions where Corona dominates the market.

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